How to launch ChemDraw programmatically?

I'm using the AxChemDrawControl18.AxChemDrawCtl control. I've inserted it in my .NET form (windows form) in viewmode, and it shows correctly the data that I'm passing to it.

Now I would like to be able to launch the ChemDraw application from there, for instance when double clicking the control or through a context menu. Is that possible?

Thanks in advance.